13
Aug
2020

Bio Media

In the era of digitalization, we are the ‘Gram’ population; I call it ‘Gram” deriving from Instagram as the validation of one’s life in being is often validated from it. We understand on one hand technology has become a prime source of creation, use, and application, and these all are tools for mankind and made […]

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5
Aug
2020

Corporate Social Responsibility And Role Of Media And Its Industry In India

“By social responsibility we mean the intelligent and objective concern for the welfare of society that retrains individual and corporate behavior from ultimately destructive activities, no matter how immediately profitable and leads in the direction of positive contributions to human betterment variously as the latter may be defined”.- Kenneth R. Andrews (1980). While there may […]

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4
Aug
2020

The Power Of Video In Public Relations

Be it entertainment or information, Video is the top consumed media worldwide. In the future, it is estimated that most content online will consist of a video in some form, and it is becoming a vital part of the marketing and PR strategy for many clients. To stay ahead of the curve, it is very […]

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4
Aug
2020

When going gets weird, the weird turns pro

During these disorienting times of COVID-19, the year 2020 has been inarguably weird- scary-unpredictable-precarious. While we are stuck with dealing with this tornado, some of us are still fortunate to hold onto their jobs not to mention the every now and then need to be pushed along. It’s hard to pass over without giving due […]

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31
Jul
2020

Corona Sutra: Owning the Lockdown Blues

There is no humor in the COVID-19 virus, the cold and unseen stranger who is touching everyone with its icy cold fingers. This young lad that cannot differentiate between the strong and the weak, the rich and the poor, seems to be acting like the vamp of those melodramatic daily soap TV serials which have […]

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