18
Nov
2024
From Engineers to PR Pioneers: The Inspiring Story of PRAG India
The story of PRAG India (Public Relations and Advocacy Group) is a journey that inspires dreamers and doers alike. Founded by Gaurav Gautam and Ankesh Chaurasia, PRAG India stands as a testament to what can be achieved when passion meets determination. Their transition from engineers to PR pioneers isn’t just a career shift—it’s […]
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7
Nov
2024
Impact of AI on Public Relations: What Businesses Need to Know
Artificial Intelligence (AI) is rapidly transforming industries, and public relations (PR) is no exception. From automating routine tasks to delivering data-driven insights, AI is making PR strategies more efficient, personalized, and responsive. For businesses, understanding AI’s role in PR is essential for staying competitive and capitalizing on new opportunities. This article explores how AI is […]
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7
Nov
2024
The Rise of Digital PR: How It’s Changing the Industry
Digital PR is reshaping the way brands connect with their audiences, leveraging online platforms, social media, and search engines to boost brand awareness and reputation. Unlike traditional PR, which primarily relies on print media, radio, and television, digital PR taps into the power of the internet to reach a broader, more targeted audience. For small […]
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7
Nov
2024
Latest PR Trends to Watch in 2024
As we move into 2024, the public relations (PR) industry continues to evolve, adapting to changes in technology, consumer behavior, and media landscapes. From influencer marketing to digital PR, the latest trends are shaping how brands build connections, manage reputations, and engage with audiences. For local businesses in Delhi, these trends present exciting opportunities to […]
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7
Nov
2024
Social Media Monitoring for Brand Reputation in 2024
In 2024, social media is more than just a marketing platform; it’s a space where brands build and maintain their reputation in real-time. Social media monitoring has become an essential component of public relations (PR) and Online Reputation Management (ORM), helping brands keep track of what people are saying about them, respond to feedback, and […]
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